I Quit: What Really Goes on at Apple

Road Less Travelled

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. – Steve Jobs, June 12, 2005.

I’ve just escaped the Apple institution. I’ve sent in my resignation, and fled down its bright white corridors curated by crass colourful pictures of iPhones past. I handed in my security pass and in return I was able to re-claim my creativity, individuality and free thinking from the secure Apple cloak room.  Finally now, for the first time in two years, I feel light, creative and inspired. I am again an individual with my own creative ideas…

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